Technology - Looking Outside of the Events Industry
Seek Inspiration Elsewhere to Remain Cutting Edge
"When I'm hunting for new trends for the association and conference industry - the first place I look is anywhere but the industry itself. While plenty of our clients are progressive and open to new ideas - they have often been pitched the usual gambit of social media plans, onsite recording and continued engagement strategies post-event. We're having to try harder all the time to push the envelope of what is engaging and measurable for them as budgets shift and new regulations come into play (Hello GDPR!)". That is the approach of ICS's CTO Andrew Dergousoff on technology. Find out more in The PCO, September 2018 Issue.