Mathias Posch is president and partner of International Conference Services, Ltd., a full-service meeting planning company based in Vancouver, and one with a strong track record in international medical meetings. Posch is also vice president of the International Association of Professional Congress Organisers (IAPCO), a leading international organization for professional meeting planners. No stranger to the world of digital/hybrid events, Posch has been helping clients create these types of meetings since 2009. DEI reached out to this thought-leader to get his perspective on the role digital meetings can play in furthering the strategic objectives of medical associations, particularly those with an international scope.