ICS Connects: Ori Lahav, Vice President of Client & Operations, Kenes Group and President, International Association of Professional Congress Organizers (Episode 11)
Are you wondering what the future of exchange will look like?
ICS Connects reveals unscripted insights, forming genuine conversations with global meeting experts. Join Mathias Posch, the Host of ICS Connects, and President of International Conference Services, for trending topics and 360 meeting views. Bridging the connection between associations, convention centers, tourism bureaus, destination marketing organizations, and thought leaders in the MICE industry. Explore emerging ideas, challenges and strategies as we navigate this transformative meeting landscape and continue to move forward in our pursuit to connect people and facilitate change.
Update on the Meeting Industry's Reaction to the Impact of COVID-19
At the beginning of 2020, COVID-19 forced professional congress organizers to learn how to quickly shift their products and maintain relevance in the international meetings industry. While many actions and choices were likely defensive, the time for making offensive business decisions has arrived. Ori Lahav says in Episode 11 that crisis equates to opportunity. Meeting and events professionals now must adapt to a new playing field, build their skill sets, and plan for ever-changing timelines, budgets, and force majuere.
Ori Lahav joined Kenes in 2013 as AVP Marketing, bringing more than 15 years of marketing experience to the management team. Ori’s expertise includes implementing marketing strategies, ATL/BTL and leading digital campaigns in online/social media channels. He began his career in the communications industry, where he held marketing positions at Internet, voice and mobile telecom providers. This was followed by a senior role in the automotive sector with a start-up that raised US$ 900M to manufacture electric cars. After 4 years at Kenes, Ori moved to manage the Client Accounts & Operations unit. At the beginning of 2017, Ori also became an IAPCO Council Member (IAPCO – the International Association of Professional Congress Organisers) and in 2020, he was announced President of the association. Ori holds a BA in Statistics from the University of Haifa and an MBA from the University of Derby, United Kingdom.