ICS Connects: Lyn Lewis-Smith, BE Sydney (Episode 1)

Lead the Disruption - Pivoting to a Digital World

Right now, we all wish we had a crystal ball to see into the future of business events. In our first episode of ICS Connects, Lyn Lewis-Smith speaks to positioning Sydney as a go-to destination in a digital and hybrid world as well as enabling best practices to bring a global audience along with you anywhere. Lyn says in this Episode, "It is better to lead the disruption than to be led by disruption" as she delves deeper into how convention bureaus and destination marketing organizations are affected by global change.

Under Lyn's leadership, Business Events Sydney has established a global reputation for successfully championing the beyond tourism benefits of business events to government and business. Supported by best practice research, BESydney has been able to advocate the industry’s role as a key driver of the knowledge economy and its essential place in an aligned economic development strategy. Her vision of Sydney shining brightly as a world-recognised intellectual, creative and commercial capital is quickly becoming a reality. A graduate of the Australian Institute of Company Directors, Lyn’s other positions include: Immediate Past President and Director of the Association of Australian Convention Bureaux; Business School Advisory Board Member, UTS; Committee for Sydney Board Member and Chair of its Liveability/Loveability Taskforce; and Chair of the Sydney Business Chamber’s Tourism Cultural Taskforce. She was also Co-Chair of the Host Steering Committee for the 2018 Global Summit of Women, held in Sydney.