Industry Partnership Alignment enabling sustained expansion
Period-over-Period Revenue Growth increasing 110% by 2026
Expanded from 700 delegates in 2016 to 2,000 by 2026
Long-Term Performance with SP/EX revenue increasing 7.4x
About the
Project
Client:
International Congress on Neuromuscular Diseases (ICNMD)
Project Type:
Conference & Event Management
Dates:
2016 -Present
Services Provided
Abstract Management
Registration & Accommodation
Sponsorship & Exhibit Management
Social Functions & Transport
Marketing & Design
Speaker & Program Management
Staff & Volunteers
Logistics & Supplier Management
The
Challenge
Like many long-running scientific congresses, ICNMD’s performance had been closely tied to each edition’s Local Organizing Committee and Congress Chair — making it difficult to retain institutional knowledge or build consistently on prior results. The alternating program focuses between Neurology and Muscular Diseases also presented an untapped opportunity to strengthen congress identity and broaden its appeal.
The
Results & Impact
Together we implemented a unified congress structure and strengthened sponsorship engagement — transforming ICNMD into a stable, scalable, and commercially predictable event. Delegate attendance grew 110% by 2018 and 185% by 2026. SP/EX revenue increased over 700% since ICS assumed management.
These results reflect a genuine partnership — ICS, the ICNMD Executive Committee, and industry partners aligned behind a shared vision, and each was essential to this level of sustained growth.
ICS strengthened ICNMD’s commercial performance through a more consistent sponsorship strategy, improved exhibitor engagement, and a shift toward long-term planning. By reducing reliance on local market conditions and standardizing sponsor delivery, each edition built on the success of the last—resulting in sustained revenue growth and increased sponsor confidence.
Sponsorship Revenue Growth %
Period-over-Period Performance
Delegates in Attendance
Delivering Measurable Impact
By implementing a unified congress structure and strengthening sponsorship engagement, ICS transformed ICNMD into a stable, scalable, and commercially predictable congress. Delegate attendance climbed while SP/EX revenue grew consistently across editions, culminating in a record 110% revenue increase in 2026.