ICS Connects: Jason Yeh, GIS Group (Episode 6)
Are you wondering what the future of exchange will look like?
ICS Connects reveals unscripted insights, forming genuine conversations with global meeting experts. Join Mathias Posch, the Host of ICS Connects, and President of International Conference Services, for trending topics and 360 meeting views. Bridging the connection between associations, convention centers, tourism bureaus, destination marketing organizations, and thought leaders in the MICE industry. Explore emerging ideas, challenges and strategies as we navigate this transformative meeting landscape and continue to move forward in our pursuit to connect people and facilitate change.
Shifting the 59th ICCA Congress to an Engaging, Hybrid Event
Find out how a thorough investigation has helped preventing the worst. Jason Yeh, CEO at GIS Group explains in Episode 6 of ICS Connects how Taiwan handled the global crisis and how he managed the changes of planning events for the International Congress and Convention Association (ICCA) in the near future.
Jason Yeh is the CEO of GIS Group, 2nd Vice President of International Congress and Convention Association (ICCA). He is now the Honorary President of Taiwan Convention & Exhibition Association. To constantly contribute to the MICE industry, Yeh is a Lecturer at National Taiwan Normal University (Graduate Institute of Translation and Interpretation) and an ambassador of Kaohsiung MICE Alliance. He earned his B.A. in English Language and Literature (1986) and later an M.A. in Tourism (2000) from Chinese Culture University, Taipei, Taiwan. GIS Group, founded in 1991 by Yeh, provides a list of meeting services including conference management, destination management (corporate event, incentive program, teambuilding and cultural activities), audiovisual and congress technology, language services and venue management. Not only does the company satisfy clients’ needs, its professionalism is certified by numbers of international affiliations. The company is a member of International Congress and Convention Association (ICCA), Society for Incentive Travel Excellence (SITE), The International Association of Professional Congress Organisers (IAPCO) and Congress Rental Network (CRN). It has always been Yeh’s mission to help enhancing the meeting industry and to bring more international meetings into Taiwan. In 2016, he released his first book The Driving Force Behind Destination Marketing, analyzing the secrets behind destinations bidding for international meetings. In 2017, he brought IAPCO EDGE Seminar to Taiwan for the first time, provided a fruitful educational program for everyone in the Taiwanese industry. With Yeh’s great work and active presence in the field, he has been called one of The 25 Most Influential People in the Meetings Industry by Successful Meetings Magazine for 2017.