Hope MIkalCoordinator Marketing and Communications
With an educational background in conference and tourism management, and international marketing, I am excited to join the ICS team as a Marketing and Communications Coordinator where I coordinate marketing assets for a variety of conferences. To me, the broad term of marketing is all about telling authentic, honest stories and creating real connections with who really wants/needs to hear your message.
Before joining the ICS team in 2019, I jumped right into the world of events, in various event coordinator, communications and project management roles – including projects such as TED Talks, the YMCA/YWCA’s Power of Being a Girl Conference, and working directly in the film production industry in the Thompson Okanagan as well as a variety of creative businesses through a virtual assistant outsourcing company called Pepper – Your Badass Business BFF Inc.
In my free time, I can be found exploring the great outdoors with my family and friends, travelling to a new, exciting destination, sipping a pint of craft beer, or volunteering with numerous non-profits including, PCMA (Professional Convention Management Association) Canada West Chapter and Junior Achievement of British Columbia.
I found I could say things with color and shapes that I couldn't say any other way - things I had no words for.